Websites, CRMs and automation for small businesses across West Yorkshire
The systems your business runs on, built by someone you've actually met.
I build websites, custom CRMs and the automation that joins them up, for small and medium businesses across West Yorkshire. No agency, no account manager. You deal with me from the first conversation to the last fix, and I'll come and see you.
What I do
Websites
A site that says what you do, brings in the right enquiries, and is simple to keep up to date. Built to last, not to need me every week.
About websitesCustom CRMs
A CRM (customer relationship management system) is one place for your customers, quotes and jobs. Mine is shaped around how you already work, not a template you have to bend to.
About custom CRMsProcess mapping and automation
I sit with you, map how the work actually flows, then take the repetitive bits off your plate with the right tools, including AI where it genuinely helps.
Websites usually land between £750 and £1,500, and a custom CRM between £1,500 and £2,500, each with a fixed price before anything is built. Looking after either is £50 to £99 a month. There are no per-user fees. Larger or more complex systems, and process and automation work, are quoted on request.
I map how your work flows before I build anything
Software that disappoints is usually built on a guess about how the work really happens. So I start by drawing it: who does what, in what order, and where things get stuck or typed in twice. That map is what the spec and the fixed price come from.
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You see it on one page.
Everyone in the business can look at the map and say "that's not how we do it" before anything is built.
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It shows where the time goes.
Things typed in twice, jobs waiting on one person, quotes nobody chased. They're easy to miss until they're drawn out.
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It decides what's worth building.
Some steps are better left alone. The map shows which ones a system would actually help.
What a custom CRM looks like
This is an example system, set up for a made-up joinery firm called Calder & Finch. The colours and logo are theirs and every name in it is invented. The software underneath is what I build for real clients, then shape around how they work.
Every enquiry in one place
Leads sit by stage with their value, and anything overdue is flagged so nothing slips. Drag a card to move it on.
Quotes that add themselves up
Build a quote from lines, mark extras as optional, take off a discount and the VAT is worked out for you. One click and it's a branded PDF.
See where your customers are
Customers and open leads on a map, so you can plan a day's visits without a spreadsheet.
On paper, and on a phone
The quote goes out in your branding, and the same lead is there on your phone when you're out on a job.
No per-user fees
Most CRMs charge for every person who logs in, every month, so the bill climbs as you grow. A system built for you doesn't. Add a tenth user or a twentieth and the price stays the same.
- Built for you, once
- £1,500 to £2,500
- A fixed price, agreed before anything is built.
- Looking after it
- £50 to £99 a month
- Hosting, updates and backups, with me on the end of the phone.
- For each extra person
- £0
- Everyone on the team can have a login.
That covers a typical small-business CRM. Bigger or more complex systems, such as several teams, links to other software or unusual workflows, are quoted on request.
What that looks like over three years
Basic per-user plans are cheap to start, but the bill grows with every person you add. Your own system costs the same for five people or fifty. Here it is at the top of my price range, on the higher care plan.
Example only, using Salesforce Starter's published UK price of £20 a user a month, billed annually, as at October 2026. The chart covers 36 months and compares it with a £2,500 build plus £99 a month. Below about eight people the basic plan costs less, and some other makers' basic plans cost less still. If you only need the basics for a handful of people, an off-the-shelf CRM can be the right answer.
Your data stays yours
Your customers, quotes and jobs sit in a system built for your business, not in a software company's product. Nobody else decides what the plans cost or when the terms change.
It's built around the way you work, so you don't pay for features you'll never use or work around ones that don't fit.
What else off-the-shelf CRMs can charge
- Set-up fees. Some make a one-off onboarding fee compulsory. HubSpot's Professional plan has a $1,500 fee and its Enterprise plan $3,500.
- Add-ons. Extras like quoting, advanced automation or more support often cost more, as add-ons or on a higher plan.
- Customisation. Bending one to fit your business, or linking it to other software, usually means a specialist, paid by the hour.
With your own system the build price is fixed up front and covers what we agree. If you want bigger changes later, I quote before I start.
Ask me what yours would costWorks with the tools you already use
A CRM that sits on its own just creates more typing. I connect yours to the software you already pay for, so the information only goes in once.
Your accounts
Xero
When a customer accepts a quote, a draft invoice can appear in Xero, so nothing gets typed in twice.
Your email and calendar
Microsoft 365 or Google
Send quotes from your own email address, and see follow-ups where you already look each day.
Your website
Enquiry forms
Enquiries from your website arrive in the CRM as leads, with the details already filled in.
Your spreadsheets
Excel or CSV
Bring your existing customer list across, so you start with your own data and not an empty screen.
These are examples. If the software you use has an API, I can usually connect to it. Each connection is priced when we agree the build, so you know the cost before I start.
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All the guides are on the blog.
If you're not sure what you need, that's a good place to start.
First conversation is free and usually at your place with a brew.